Undergraduate Major
Digital Media Marketing
Alvernia’s digital media marketing major combines business, communication and graphic design to give graduates triple advantages in the job market. The program was ranked No. 4 in TechGuide's 2024 list of Bachelor's in Digital Marketing degree programs. TechGuide's ranking process considers factors such as tuition, student-to-faculty ratio, admission and graduation rates and alumni success.
Program Overview
Getting Started
- Application Instructions
Through a rolling admission process, prospective students may apply to Alvernia at any time. Multiple start dates throughout the year allow accepted students to begin a program of study at an accommodating time. We continually review applications and accept students for each of the six term starts (August, October, February, March, May, and July).
Keeping on track is important throughout the process. We encourage you to work with an admission team member to submit all materials and meet all deadlines. Our dedicated team will work directly with you to identify the best options that work for you and your unique situation. Once your application is complete, you will not have to wait long for a decision. We continually review applications and notify students as soon as a decision has been made.
To get started, visit our undergraduate admissions page for a list of instructions and documents needed.
- Financing Your Education
There are options to assist in financing your education and making the tuition affordable. Visit our Student Financial Services page for a detailed overview of the process, including a link to complete the FAFSA application, as well as more information about tuition, the tuition payment plan and the tuition deferment program we offer. Alvernia’s Title IV code for the FAFSA is 003233. The Office of Student Financial Services is available to help with any questions you may have. Call 610-796-8201 or email sfs@alvernia.edu.
Students explore future industries, meet alums
Digital media marketing, business, political science and communication students traveled to New York City to meet with successful alumni and immerse themselves in experiential learning opportunities aligned with their field of study.
- Career Outlook
After earning your Bachelor of Arts in Digital Media Marketing, you can pursue a variety of careers, including:- Advertising Account Executive
- Audio/Visual Specialist
- Columnist or Editor
- Content Creator/Influencer
- Communications Specialist
- Corporate Communications Director
- Digital Media Marketer
- Digital Media Analyst
- Event Planner/Events Manager
- Web Designer
- Photojournalist
- Public Relations Specialist
- Radio/Television Announcer/Producer
- Social Media Manager
- Sportscaster/Sports Information Director
- Technical Writer
- Training & Development Coordinator
- Vlogger/Podcaster
According to the Bureau of Labor Statistics, careers in communication and digital media are expected to grow steadily, increasing 4% by 2028. The average salary for the communications industry is between $71,940 and $154,470. The average salary for the digital marketing industry is between $67,120 and $141,490.
- Experiential Learning Opportunities
Alvernia students can spend a semester living and working in Washington, D.C., through a special partnership that places students in internship positions at various non-profit organizations and government agencies. In addition, Alvernia digital media marketing students have completed recent internships with:
- BCTV
- Camden Riversharks
- Citizens Bank
- DaBrian Marketing Group
- Habitat for Humanity
- Herr Foods Inc.
- FOX 29
- LedgeRock Golf Club
- Morgan Stanley
- Olivet Boys & Girls Club
- Pennsylvania Department of Agriculture
- Philadelphia Eagles
- Reading Public Museum
- Reading Royals
- Santander Bank
- Tower Health System
- Walt Disney World
- WFMZ
- Opportunities for Majors
This club provides Âé¶¹ÊÓÆµ with a drama program; the area with a source of entertainment; the students with an activity and somewhere to express themselves; and as another way for the University to give back to the community. All of the members of the Alvernia community are invited to participate.
The Washington Center Experience
Alvernia students have an opportunity to earn college credit by spending a semester or summer in Washington, D.C. where they serve as interns in a congressional office, government agency, major corporation, newspaper or news network, or agencies devoted to legal affairs, international relations, or business and economics. They also may intern with one of several non-profit groups dealing with the environment, women’s issues, the arts, education, science, or labor relations among others. Participants are customarily juniors or seniors who have achieved grade point averages of 2.5 or better and who have the endorsement of the appropriate academic area. In addition to their internship, students select one seminar dealing with the arts and humanities, communication, public policy, the legal system, business, and government. Interested students should see their academic advisor.
Alvernia's college newspaper provides information and entertainment to the community, covering issues on campus and in the local communities. The Alvernian provides an open forum for ideas and opinions through editorials, letters-to-the-editor, news stories, features, interviews and reviews and gives Alvernia students the opportunity to gain practical journalistic experience. Contact Dr. Ryan Lange for information at ryan.lange@alvernia.edu or 610-568-1557.
The Wolf’s Howl publishes information and projects from the students, faculty, staff, and alumni of Alvernia's Communication and Digital Media Department. Its content ranges from light-hearted to intellectual.
- Contact Us
Jodi Radosh, Ph.D.
Department Chair, Communication and Digital Media
- jodi.radosh@alvernia.edu
- 484-254-2111
- Accreditation Statements
- Âé¶¹ÊÓÆµ's Digital Media Marketing program is accredited by the and by the .
- Alvernia is an accredited institution and a member of the Middle States Commission on Higher Education. MSCHE is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.
Internships
Our interns make an impact at globally recognized brands, such as ESPN, United Nations, Bank of America, CNN, Rachael Ray Show, Fox News, Children's Hospital of Pennsylvania, United Way, and more!